Metropolitan Housing, a developer focused on affordable homes for Londoners, sought a warm and youthful identity for marketing Cavendish House. The logo drew inspiration from the development’s name and architectural form, reflecting its two distinctive blocks: one with a curved façade and the other with a more traditional tower design. The campaign encompassed a range of materials, including advertising, brochures, leaflets, and a dedicated microsite, creating a cohesive and engaging brand presence for the development.