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GLA Hybrid Working

Client

GLA

Sector

Public Sector

Services

Branding, Motion

As the GLA transitioned to a hybrid working model, they sought to encourage staff to embrace the flexibility it offered. The challenge was to effectively communicate three key working dynamics: working from home, working from the office, and collaborating with colleagues. To achieve this, we developed a set of distinctive symbols that staff could easily recognise and take ownership of. The result was a cohesive bank of assets designed for social media, enabling colleagues to signal their working arrangements and foster a sense of connection across the organisation.

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